Sad news. The company that publishes Fluvial magazine and the Fluviacarte guides has put itself into liquidation after 40+ years.
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This February issue is special in more ways than one. First of all, its content is almost exclusively devoted to navigation. Then, it is offered only in digital version. Finally, this will unfortunately be the last issue of Fluvial published by our Scop, a small independent publisher.
While in March 2020, we were preparing to celebrate our 300th issue, with great cruises to be won in partnership with rental companies, but also a promotional campaign in kiosks and on social networks, the Covid played the trouble- parties, and this was only the beginning of its misdeeds: the impact of the health crisis on river tourism and, by ricochet effect, on the magazine is still being felt, while 2022 was to celebrate the 40th anniversary of Fluvial.
This added to the difficulties encountered by the press, which has been abused by free online information for several years. Looting and illegal sharing of content also weaken our newspapers. The decline in circulation was accompanied by a significant increase in manufacturing costs (+7% in printing costs for 2022 compared to 2021) and delivery, with postage rates that continue to soar : + 22% between 2016 and 2022. Not to mention the events of the late Presstalis, which caused disruptions in the distribution of titles to newsagents as well as an exceptional contribution imposed on all publishers for several years. Increases that we have only slightly passed on to single-issue and subscription rates so as not to discourage our readers, who are, let's remember, very attached to paper (only 6% of you opt for the only web version). When at the end of 2012, Fluvial took the digital turn, it was expecting more enthusiasm for this formula, which would have made it possible to reduce these costs.
Finally, the growing dissatisfaction of seafarers with regard to the state of the network has made the magazine a collateral victim. Although a player in river tourism, our small press company was not eligible for the support plan for the tourism sector. Last summer, the effects of the health crisis persisting, so we asked for financial support from our Region, crossed by one of the busiest canals in France, and Voies navigables de France. Unfortunately, we were unable to convince them to help the only national monthly mainly dedicated to river yachting.
Despite all the team's efforts to keep the magazine afloat, the adventure is over for us. Nevertheless, we hope that the title will be reborn soon. Thank you to you, our loyal readers, who have brought this magazine to life and shared with us your passion for rivers and canals. Thank you to you loyal advertisers, who believed in Fluvial to promote your activities. Thank you to the communities who have understood the interest of promoting their territory through our magazine. Thank you to all our employees who sailed and cycled to meet the river heritage (but not only!) and the people of the water. Thank you to all our service providers, and especially to our webmaster Mathieu Vilaplana, who has been generous to us so that you can discover this issue. And thank you to Philippe Devisme and Patrick Join-Lambert for their constant trust and kindness.
The entire Fluvial team wishes you great sailing for 2022!